It's halfway through 2009 and no major orchestra that I'm aware of makes all their concert recordings available on iTunes? Why? How hard can this be? The performances are already recorded. They play on WQED. How much work would it take to place them on iTunes and feature an ad on the program booklet: "Like the performance? Buy it on iTunes in two days"?
The few orchestras who have taken the plunge make the mistake of treating these releases like CDs of yesteryear. Wrong, wrong, wrong. Make them no frills, big selection (i.e. all performances from the season, minus superstar soloists who might object due to worries of cannibalizing their own CD sales) and CHEAP. Welcome to the future, PSO.
